Researching Institutions

Researching Institutions                                       Lewis wilde 

I have been looking for a suitable company to produce and distribute my magazine i am producing, i am going to look at three options 1) Magazines only 2) Online magazine only 3) Online magazines and normal magazines

Media institution that might distribute my magazine

• What kind of media institution should i distribute my media product and why?
• The publisher that I would use to publish my magazine would be Bauer Media. The reason for this is that they are one of the leading media institutions in the UK, and also that “Kerrang magazine” and “Q magazine” both use them as their publisher, which are both magazines that my target audience would read. Bauer Media is a very well known publisher, with the group being a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. so by using them to publish my magazine I will definitely know that they will be doing a good job. Also, because they are such a big and well known company, there should be more advertisement options as it should be both easier and cheaper to advertise with help from such a big media institution.
• The kind of distribution methods that I would be using would firstly be the most common way, of putting physical copies of the magazine in various popular retail shops (For example, WH Smiths and  Local Newsagents). This is so that I reach all of my target audiences as most people who want a magazine still goes straight to the shops. Nowadays, big chain supermarkets such as Tesco, Asda and Morrisons are becoming the main sellers of magazines and are the first place people now go to to buy magazines. This is why I would make sure to distribute my magazine to supermarkets to get the most people seeing and buying my magazine as possible. I would also however have visual copies of my magazine online and use internet distribution. Many more magazine companies are now putting their magazines online, so by putting "..." issues online also, I would be keeping up with the competition. Also, it would help to attract younger audiences to my magazine as many more young people are spending there time online, rather than in magazine shops.
• Another reason that I chose Bauer Media to distribute and publish my magazine is because I feel that they will also help me to appeal to my target audience. On there website there is a section on the audiences that they reach, that i am hoping to reach through my magazine.