Research - Notes

Research - Notes

I have looked at Bauer Media and also NME, I have chosen to go with Bauer media due to there company being so much bigger with all there brands being so successful it seems the best one to be published by.

Here are a few of the magazines i am going to look at and base my final design around.

MOJO: Targeting a specific genre. Mojo is for rock lovers, but is more interested in Classic rock. The age range would be around 35 and over and both genders. Mojo focus’ on a genre of music and the magazine is a representation of it. It focus’ on the love for classic rock and the artists/bands involved. Mojo targets it’s audience by concentrating on classic rock e.g : Boy Dylan, Pink Floyd, The White Stripes, Guns and roses etc. The ideology of Mojo is showing that rock music also has a value due to the amount of classic rock artists. It focus’ on having more articles in then it does with reviews of gig and festivals like Kerrang does. Normally MOJO would feature more older and wiser Bands/Artists.

KERRANG: Target Audience : Mainly 16 – 24 year olds, both genders which are interested in punk/rock. Mostly new and well known , e.g : My Chemical Romance, Bring me the Horizon etc.. Kerrang targets its audience by the images and articles that Appear in Kerrang, they have a mix of photo shoots and gig shots. Kerrang concentrates on punk/rock/metal bands such as Lostprophets, Green day, Marilyn Manson, Alice in chains etc. Kerrang keeps their audience interested by having articles and reviews in about bands, gigs and festivals. Every week, Kerrang magazine has a big focus on a different band new, old or upcoming and has either one or two double page spreads. Unlike Q and MOJO, Kerrang’s ideology is set on rebelling against the classic hard rock views. Kerrang Focus’ is the rock/metal/punk bands that are recent or new and sometimes classic.

Q: Targeting older people - it's a magazine for mature music lovers, not teens and young adults, it shows respect for the history of music and features iconic artists. Q magazine represents the legendary side of music featuring old artists which are still significant to today's music. Q features old artists but also features new artists which have also had a big impact on music today so this helps bring in a wider audience. Q logo is White on top of Red , Red is used to make the logo stand out as red is an alarming colour so it would make a colour of white stand out. Because Q has been around, their logo has been known as a house style. The ideology of Q shows and idolises icon artists new and old as there are not ay magazines that target both genders, and both young and old. Cover image is presented in direct address which helps draw the reader in. The cover image Is made central so this represents the central story for this addition. The imaged is posed which makes you look at it more because it shows a sense of seriousness.

KERRANG, Q and MOJO are my 3 magazines i have chosen to look at from Bauer Media... Here are 6 front cover designs (2 from each magazine) that i can look at and get a few good ideas from.

front cover idea - Mojo

Magazine Q

front cover idea - Kerrang

front cover idea - Kerrang

Magazine Kerrang

Magazine Mojo

front cover idea - Q

front cover idea - Q

front cover idea - Mojo

 I have chosen to go with Bauer Media - And my magazine is going to be Kerrang due to Q being for the older and more mature music lovers and Mojo's age range being around 35 and over.

Kerrang seems the best for the age range because i have a better understanding of what younger audience's want reather than the older audience's.