Year 12 Assessment: 12/11/2012
Question: Given the current technological developments in terms of magazine production, distribution and consumption explain your reasoning for your choice of company to produce your magazine.
Answer: The Institution i have chosen to go with is Dennis Publishing Ltd. Due to Dennis now publishes over
70 magazines, digital magazines, websites and mobile sites throughout the
world. Dennis brands include The
Week, Monkey, Auto Express, Men’s Fitness, evo, PC Pro, Kontraband, Viz
and Octane. It also publishes The Week in the US. It posts over 25 million
subscriptions copies to paying customers every year. Someone buys a Dennis
Publishing magazine from the newsstand every 2 seconds. It is now one of the
world’s leading independently owned media companies with a turnover in
excess of £95 million a year. iGizmo, the world’s first
digital, technology magazine was the number one download in Apple’s store. 700,000 people visit one of
Dennis’ 35 websites every day.
Its first successful
title was Kung-Fu Monthly.
Why i respect the company: Dennis Publishing was the
only publisher named as one of the Sunday Times’s Top 100 Best Companies
to work for in 2007 and 2008. Felix Dennis, owner of
Dennis Publishing, planted 102,000 trees in the last year. And last but not least every year, four lucky
Dennis Publishing employees are treated to a trip of a lifetime to
Mustique. Showing Felix Dennis treats all of his employees with the height of respect.
Dennis Publishing Ltd. have expanded there company by out-buying Kontraband, so now they own there own distributing company and have widened there target audience. This is a prime example of what is happening in todays media via magazines, producers are becoming producers and distributers, cutting out the middle man so it goes straight from the producers, who now distribute and then straight to the consumer (target audience) via either a magazine (The best of EVO) or online (the best of EVO).
The best thing about Dennis publishing Ltd is that it has transformed itself and now leads the way in being a multi-platform content provider i.e. magazines, cd's, online, on the go (phones, and tablets).
Dennis Publishing Ltd.
